How your business appears on your website will directly impact your visitors’ decision to stay at your bed & breakfast. Start by choosing KPIs (key performance indicators) and metrics wisely.To do this right, keep the following points in mind:Have one overarching goal for your campaign. Ex: increasing leads, raising revenue, driving brand awareness, etc.Choose metrics to monitor for every channel. After the file is imported, you’ll find it on the Templates page and on the Templates step of the Campaign Builder in the Code your own tab. Practise the speech on your own and in front of others before (and even on) the wedding day.